Moncler was founded in Grenoble, France in 1952 and is currently headquartered in Milan, Italy. It is a clothing brand that started with professional outdoor sports equipment, and its products are mainly down jackets. The cheap moncler jackets brand name comes from the abbreviation of the small town Monestier de Clermont. Moncler’s story began during the Second World War. The brand has a legendary history. Today, Moncler has become the leading international brand in the outdoor down apparel industry.
In 1968 Moncler became the official supporter of the French national ski team participating in the 10th Winter Olympics in Grenoble. The rooster logo trademark composed of long-sided lines has become the symbol of the French team. And Moncler’s clothes were immediately proved how suitable they are for skiing in design. What is comforting is that the ski team asked the company to design a jacket for them that is not too thick and also keeps the athletes’ muscles warm before the game. As a result, the first ski duck down windbreaker was manufactured and named “Nepal”. Because there are two waterproof leather shoulder pads, skiers can carry their ski equipment on their shoulders. In the early 1970s, Moncler no longer produced tents and camping equipment and concentrated exclusively on ski padded clothing. In fact, the 70s can be regarded as an era when skiing exploded, and Moncler’s clothes were the most important in the market at that time.
In 1974, Rene Ramillon handed over the company to his daughter Anni Charlon. Throughout the 1970s, Moncler maintained the status of sportswear. With the advent of hedonistic values in the 1980s, clothes were seen as a sign of status and also left a mark in the history of moncler jackets for sale uk .
“Moncler” has long been synonymous with luxury down jacket brands. Since it is sought after by a large number of domestic and foreign celebrities, it has caused a sensation in China a few years ago and has always been a popular brand in the fashion industry. Today, I will focus on why replica moncler jackets is expensive but still very popular, and I will share and recommend several models for men and women worthy of attention this season.
It is a brand founded by Rene Ramillon and Andre Vincent in Monestie de Clermont, France in 1952. The brand name comes from the word that combines Monestier de Clermont. Initially, this was a company dedicated to providing equipment for climbers, but after appointing climber Lionel Terray as a consultant, the company began mass production of down jackets.
replica moncler coats is placed in select stores, and its popularity as a fashion product is increasing, especially in Italy. In addition, since Italy still accounts for half of sales, the headquarters has been moved to Italy. The brand was loved by the upper class in the 1990s and began to transform into the luxury sector. Around this time, designs with strong gloss appeared, such as shiny nylon.
In order to make the brand more fashionable and infect more consumer groups, Moncler adopted the form of cooperation with other brands and designers early, so that the brand is not only limited to the down jackets in the traditional impression, but also extended a series of other products. For example, Junyawatanabe and Miharayashiro from Japan, Valenciaga and Tom Brown.
Moncler’s sales in Japan have made major breakthroughs, such as the inability to make purchases due to high demand and the inability to book, and its transaction price is almost twice the auction price. It is said that in 2005, actor Kimura Taku wore Moncler’s EVEREST in an advertisement, which was the trigger. Down jackets with high thermal insulation, tight-fitting silhouettes and delicate designs were rare at the time.
What specifications can support the popularity of Moncler?
When it comes to the charm of Moncler, not only high-level design but also high specifications are indispensable. The avant-garde silhouette and high insulation performance are very popular among urban groups who love fashion.